Find the
opportunity.
I look at what you’re selling, who should care and where there may be money being left on the table.
Yes, there will be spreadsheets.
INDEPENDENT MIND. HANDS-ON MARKETING.
Marketing that
actually moves
something.
Growth. Creative. Commercial thinking. Client delivery.
And fewer strategies collecting dust in your Downloads folder.
I help businesses figure out what needs fixing, what’s worth chasing and how to actually make it happen.
Your next good ideastarts here. ↙
THE “LET ME PROVE IT” OFFER · 1–7 OCTOBER 2026
Give me
48 hours.
Not convinced you need a marketer on retainer yet?
Good. I’d rather show you what I can do than write another paragraph telling you I’m “results-driven”.
From 1–7 October, you can book me for one focused 48-Hour Growth Sprint.
This October offer has closed. Message me about current sprint availability.
R3,000R1,500 now.
R1,500 when I’m done.
R1,500 when I’m done.
YOU BRING
A problem. An opportunity. A half-baked idea. A campaign nobody has had time to launch. A business that needs more customers.
I BRING
Research. Commercial thinking. Marketing. Ideas. Execution.
And an unhealthy number of browser tabs.
What can we actually tackle in 48 hours? +
Commercial opportunity and competitor research, positioning, campaign concepts, outreach messaging, content direction, customer journeys or practical quick wins. We agree on one focused priority before starting; a sprint is a focused selection, not every item on that list.
Delivered within 48 business hours once the agreed booking payment and required information are received.
THE NEXT STEP IS A SMALL ONE.
Okay. We’re doing this. 😏
01 — SECURE IT
R1,500BOOKING DEPOSIT
OF R3,000 TOTAL
OF R3,000 TOTAL
- Bank
- FNB / RMB
- Account holder
- Lezahn Herselman
- Account type
- FNB Aspire Current Account
- Account number
- 63213012577
- Branch code
- 250655
- Payment reference
- YOUR NAME / COMPANY
Please give me a recognisable reference. “Payment from Savings Account” makes this unnecessarily mysterious. 😂
02 — PICK 15 MINUTES
Choose your
kickoff time.
No hour-long discovery marathon.
15 minutes.
You tell me what’s happening.
I ask the important questions.
Then I go away and do the actual work.
Opens my booking calendar to choose your kickoff time. EFT payments are confirmed personally.
HEAD OF QUALITY CONTROL
He has reviewed the offer.
Apparently you may proceed.
THE PERSON BEHIND THE PLAN
A thinking partner.
A doing person.
Marketing person.
Creative thinker.
Slightly obsessive researcher.
Professional asker of
“but why are we doing it like that?”
Based in South Africa.
Working locally and internationally.
I have 8+ years of experience across marketing, campaigns, key accounts, client relationships, operations and project delivery.
I work directly with businesses that need someone who works closely with them — from strategy and research through to implementation.
That might mean building a campaign, fixing messaging, running Meta Ads, researching prospects, cleaning up a CRM, creating content, improving a landing page or occasionally looking at something and saying:
“Okay. This is making life unnecessarily difficult. Let’s fix it.”
No giant agency team. No account manager who needs to ask another account manager who needs to ask the strategist.
You work directly with me.
WhatsApp MeFROM “WHAT IF” TO “IT’S DONE”.
Good thinking.
Even better doing.
Marketing, growth, creative and client delivery.
With a commercial reason for existing.
Find the
Get people
to notice.
The pretty stuff. Except it also needs a reason to exist. Meta Ads, social content, email campaigns, UGC, sales collateral and websites that make the next step clear.
Get in front of
the right people.
Not “spray and pray”. Actual companies. Actual people. Actual reasons to contact them.
No, emailing 400 people “Dear Sir/Madam” does not count.
Get it
done.
Because sometimes you don’t need another strategy. You need someone to actually do the bloody thing. CRM, onboarding, follow-ups, project coordination and practical delivery.
The bit where things actually get done.
Pretty is nice. Pretty that converts is better.
WHAT DO YOU NEED HELP WITH? →THIS IS HOW I WORK.
I’m probably not
the marketer
for everyone.
And that’s quite alright.I ask questions.
I research before I recommend.
I care whether the work actually makes commercial sense.
I will tell you when I think something is a bad idea.
I will also probably send you a WhatsApp saying “WAIT. I HAVE AN IDEA.”
If that sounds useful, we’ll probably get along.
LET’S TALK 👀WAYS TO WORK TOGETHER
Good work.
Clear starting points.
A DEFINED PIECE OF WORK
Project-Based Marketing
From R7,500
For campaigns, launches, outreach projects, Meta Ads builds, lead-generation projects, CRM work, content projects, websites and anything too substantial for a 48-hour sprint.
We agree on the scope. I quote it. I do the work. Wild concept, I know.
I Have a Project 👀ONGOING SUPPORT
Ongoing Marketing & Growth Support
From R12,500/month
Ongoing support can include strategy, campaigns, content, Meta Ads, lead generation, outreach, CRM, sales collateral, website updates, reporting, creative and business-development support.
Larger retainers are quoted according to actual workload.
Because charging every business exactly the same amount regardless of what they need would be… interesting.
Let’s Talk Ongoing SupportREAL BUSINESSES. ACTUAL INVOLVEMENT.
Less “I could”.
More “I did”.
A few examples of where I get involved.
From the first question to the follow-up.
01
NAPD Holdings Group
COMMERCIAL POSITIONING / OUTREACH
- THE PROBLEM
- Building a stronger presence in the private sector.
- WHAT I DID
- Target-company and decision-maker research, HubSpot records, outreach, LinkedIn support and corporate capability content.
- COMMERCIAL OBJECTIVE
- Create a clearer commercial story and a practical route to relevant private-sector prospects.
02
SafePrac
POSITIONING / LINKEDIN / LEAD GENERATION
- THE PROBLEM
- Give a specialist health and safety business a clearer marketing direction for renewable energy.
- WHAT I DID
- Company-profile review, LinkedIn optimisation, content planning and targeted outreach to relevant decision-makers.
- COMMERCIAL OBJECTIVE
- Strengthen the business’s positioning and establish a useful foundation for ongoing lead generation.
03
Lagoon Living
META ADVERTISING / CREATIVE / LANDING PAGES
- THE PROBLEM
- Turn attention into enquiries for home-improvement products in Western Australia.
- WHAT I DID
- Meta campaign support, audience and creative optimisation, performance reporting and landing-page recommendations.
- COMMERCIAL OBJECTIVE
- Improve the path from ad click to consultation enquiry. Work delivered through LOST Marketing.
04
OzFloat
CAMPAIGN SUPPORT / CREATIVE / CONTENT
- THE PROBLEM
- Support a timely offer around the Perth Boat Show.
- WHAT I DID
- Meta advertising support, offer messaging, creative coordination, TikTok content and performance reporting.
- COMMERCIAL OBJECTIVE
- Give the event promotion and follow-up offer a clearer route to prospective customers. Work delivered through LOST Marketing.
A LITTLE WORK. A LITTLE PERSONALITY.
UGC &
Short-Form Content
Sometimes the business needs a marketing person.
Sometimes it needs a woman with a phone saying something believable about the product.
Conveniently, I do both.
Tell Me About Your Project1 videofrom R950 / $65
3 videosfrom R2,400 / $160
5 videosfrom R3,750 / $250
Prices in ZAR / USD. Paid advertising usage, raw footage and larger campaigns are quoted separately. Video length and revisions are agreed in the brief.
A little less chaos.
Notion · Workday productivity
Product walkthrough · Voiceover
- The problem
- A useful tool can still feel like another thing to learn.
- What I created
- A product walkthrough with a human voiceover.
- Commercial purpose
- Make the everyday benefit easy to understand and picture using.
Coffee first. Always.
Coffee · Everyday routine
Lifestyle storytelling · Voiceover
- The problem
- A product shot alone doesn’t show where it fits in someone’s day.
- What I created
- A lifestyle story built around an everyday coffee routine.
- Commercial purpose
- Connect the product to a familiar moment and a believable human story.
Independent portfolio samples, created to showcase my style and approach. The purposes above describe creative intent, not measured client results.
THE OTHER SIDE OF THE WORK
Good work.
Happy humans.
A few kind words from businesses I’ve had the privilege of working closely with.
Summaries of client feedback shared with me.
Lezahn has brought structure, momentum and a fresh commercial perspective to the business. She understands what needs to happen, gets on with it, and has become a valuable extension of the team.
Ntaba · NAPD
Working with Lezahn has been easy, practical and results-focused. She quickly understood the business, strengthened our positioning and created a clear direction for our marketing and outreach.
Mongezi · SafePrac
Lezahn brings a hands-on approach to our marketing and genuinely cares about improving performance. She is proactive, responsive and always looking for ways to make the campaigns work harder.
Lagoon Living
Lezahn has been a reliable and creative part of our marketing support. She moves quickly, communicates clearly and brings ideas that are practical, relevant and focused on the business.
OzFloat
FAIR QUESTION
“How do I know
you’re actually real?”
A surprisingly reasonable question.
Especially when some random woman has arrived in your inbox offering to fix your marketing.
Yes, I’m happy to jump onto Teams before you spend money with me. No mysterious disappearing freelancer routine required.
CONFIDENTIAL MEANS CONFIDENTIAL
The Air-Signed
NDA™
No, unfortunately there is no dramatic ceremony.
But the principle is serious.
Anything a client shares with me — pricing, customer information, strategy, account information, prospect lists, internal documents, pipelines, financial information or business plans — is treated as confidential.
I don’t use one client’s information to impress another client.
I don’t share screenshots of things I shouldn’t.
I don’t discuss your business with other clients.
Your business stays your business.
If you require a formal NDA as well, absolutely.
Pens still work.
SEND ME THE MESSY VERSION.
You’ve made
it this far.
We should
probably talk.
Maybe something needs fixing. Maybe you need leads. Maybe marketing has become the thing everyone agrees needs doing while absolutely nobody has time to do it.
Or maybe you just have an idea and want another brain on it.
Send me the messy version.
We can figure out the polished version afterwards.
Or book the October Sprint and skip straight to seeing what I can do.
BOOK MY 48 HOURS →